Five key Metrics Every ECommerce Analyst Should Monitor

Monitoring important metrics as an e-commerce analyst is essential to an online business’s success. Metrics help identify areas for improvement and provide insight into the business’s performance.

Five Key Metrics Each e-commerce analyst Ought to Screen

Every eCommerce analyst ought to keep an eye on the following essential metrics: 

Cost of Acquisition

If only it were as straightforward as “If you build it, they will come” for an e-commerce website.

However, there is a lot more to it than that, and (hopefully) you are advertising with paid reviews, social media posts, web banners, AdWords, and other methods. The cost of doing business, but hopefully, it will result in a net profit.

Certainly, however, you want to follow client procurement costs – the expense of securing partitioned by the number of new clients over a particular period.

A good BI platform will give you multiple ways to look at the data, which can get complicated. 

Change Rates

Each site guest would prompt another client ideally, yet this is far from an ideal world. The percentage of visitors who make a purchase is your customer conversion rate, and it is a highly significant metric for any store’s eCommerce reporting. As a rule, different sources put a decent average change rate at around 2.5%. Nonetheless, it will change contingent on topography and industry. Take a close look at the data to determine where you’re losing visitors and what you can do to keep them if your conversion rates are significantly lower than the market average.

The customer retention rate is significant if an eCommerce website brings in all its customers. In that case, they must take action.

Rate of Retention

You want to keep the person who visited your site and became a customer. It costs much more to acquire new customers than to retain existing ones, so monitoring and maintaining your retention rates is critical.

This metric can be broken down in several different ways

  • Which channel has the highest rate of customer retention?
  • Is there a specific season?
  • A specific landing page.

The retention rate and your bottom line will benefit from knowing what keeps customers returning. A repeat customer also increases the numbers and contributes to overall customer satisfaction.

Revenue by the Source of Traffic 

As verified in the obtaining costs segment, you’re most likely investing energy and cash on various channels to draw in guests, so clearly, you need to know which ones are working.

By utilising investigation, you can see where your guests are coming from. After that, you can delve into the reports to determine whether a particular campaign performed better for a specific medium or whether a particular social media platform attracts customers who make purchases. Do your best to take advantage of that potential customer’s interest in that social media platform by creating an effective marketing campaign.

You can focus your money and effort on the channels that produce results by delving deeper into this metric, such as channels with a steady flow of returning customers. As a result, you are investing in a marketing campaign that will always be well-spent because it will be successful anyway.

Rate of Email Opt-In

Because data privacy laws have made it very bad to send unsolicited emails, you should only send them to people who have signed up for your mailing list.

It would help if you kept a close eye on that number. Compared to a social media campaign or another platform you don’t own, having active, involved customers on a mailing list is much better. With an opt-in email list, you have direct access to customers who have chosen to be on it and can choose how to communicate with them.

It returns to the “cost of getting new clients as opposed to holding existing ones” estimation – you need to watch out for that mailing rundown to ensure you’re adding, not deducting.

Numerous additional metrics are worth keeping an eye on. Still, if you want to keep your e-commerce store running smoothly, these are just a few things that can be monitored with a good business analytics platform. Having a reliable tool that you can use with the technology you need for this endeavour is essential because it can be challenging to manage an e-commerce shop while keeping an eye on these metrics to ensure that you are making sufficient progress.


You can begin making decisions based on data by tracking key e-commerce reporting. Remember that what works for one e-shop may not work for another. Put forth objectives for your business, follow these measurements consistently, and turn as needed.